Authentic Studios Aims to Capitalize on This Weekend’s ‘EPiC: Elvis Presley in Concert’ Doc Release

Authentic Studios is hoping this weekend’s release of “EPiC: Elvis Presley in Concert” — its new doc from Baz Luhrmann — is just the beginning.

Variety first broke the news in December 2024 that fresh off the success of his “Elvis” biopic, Luhrmann was partnering with Authentic to produce a documentary about the King of Rock & Roll, centered on never-before-seen footage and recordings of Presley that he unearthed while creating his Austin Butler-starring film.

Now, as “EPiC” opens this weekend, Authentic Studios — the production arm of Authentic Brands Group, which is now the world’s second-largest licensor of intellectual property — is mining its properties for other opportunities (including, for example, Muhammad Ali and Marilyn Monroe, as the 100th anniversary of her birth approaches).

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